PJ SMOOTHIES (Re-Brand)

PJ Smoothies was in need of a re-brand. I came up with the idea of 'Refreshing Your Urban Spirit!'

The idea was to spray paint the walls of urban areas with organic fruit based paints, as a kind of guerrilla ad campaign. However some thought the idea was a bit too wacky and it wasn't chosen.

PJ Smoothies went bust that same year, If only they'd have gone with my idea.